Shahidah Ali and Aminah Fonseca are the mother and daughter co-owners of Mixx naturals in Providence, RI. Ali and Fonseca opened Mixx Naturals (formally known as Mixx Hair Bar & Beauty Supply Store) store front in January of 2017. Mixx offers quality hand-made products, product consultations, and events to educate their customers on skin and hair care.
Mixx original target were women of color but later realized that their best seller was their beard balm for men. Ali and Fonseca noticed a need to educate men on their products that they are using and providing them with great natural products to combat pre-mature balding a lot of their customers were facing.
March 2018, Ali and Fonseca made part of the front page of the Providence Journal for their collaboration with the Providence Public Library “Hair Brained” exhibition which they presented The Evolution of Black Hair. Their passion for community activism, hair, and black pride inspired the Evolution of Black Hair. This presentation is something that they plan to travel with throughout the states to empower through education, respect for the culture and inspire self-expression for students and adults.
Ali and Fonseca want to continue to educate people through hair whether it be through history or hair care.